5 Unexpected Lessons from Teaching 20,000 People About AI
Google invited me to teach entrepreneurs about AI. What followed was an interesting sequence of realizations and unexpected learnings.
"So, you're like... an AI expert?"
That's what someone asked me before my talk at Google's Skills of Tomorrow AI course. I laughed. The truth is, nobody's really an "AI expert" these days - we're all learning as we go. What I am is a product guy who's been in the trenches, implementing AI at companies like Allegro, Booking.com, and now GOG.
But here's the thing: speaking at this program taught me way more than I expected. With 20,000 participants from all walks of life, it was like getting a crash course in how AI is actually being adopted (or not) across different industries. Let me share the real, unfiltered lessons I learned.
1. The Truth About AI Adoption in Poland (It's Not Pretty, But There's Hope)
Let's cut to the chase: Poland is lagging behind in AI adoption. We're hanging out near the bottom of the EU rankings with Bulgaria and Romania. This might shock you, especially if you've seen how tech-savvy Polish companies can be. I mean, our banking apps make German ones look like they're from the 90s, and everyone here uses BLIK while other countries are still figuring out digital payments.
The Raw Numbers (Brace Yourself)
94.1% of Polish companies haven't touched AI
3.2% are thinking about it (but not doing anything)
Only 1.9% cite lack of expertise as the main barrier
1.7% blame high implementation costs
A tiny 0.9% worry about ethical concerns
💡 Reality Check: Think your company can afford to wait? Here's a fun fact: the Ministry of Digitization estimates proper AI implementation could boost Polish GDP by 8% in a decade. That's billions of złoty on the table. Some of it could be yours.
What Can We Do About It?
The 20,000 AI leaders emerging from the Skills of Tomorrow program are just a drop in the ocean of what's needed. That's why it's crucial for each graduate to become an AI ambassador within their organization. Here are some practical steps:
Start Small, Think Big
Begin with simple AI implementations in your daily work
Document successes and failures
Share learnings with your team
Build Internal Capacity
Organize AI awareness sessions
Create a knowledge-sharing platform
Identify AI champions in different departments
Create Quick Wins
Focus on low-hanging fruit first
Measure and communicate results
Use successes to build momentum
2. The AI Interest Spectrum is Massive (And Growing!)
A Diverse Audience
The Skills of Tomorrow participants represented an incredibly diverse professional landscape:
HR professionals
Small and medium business owners
Artists
Students
Developers
Content creators
Lawyers
Cybersecurity experts
And many more
This diversity signals something profound: AI has moved far beyond its traditional domain of data science. What was a niche technical field five years ago and a curiosity two years ago is now touching every aspect of our lives.
The Democratization of AI
The accessibility of AI tools is increasing at an unprecedented rate. Until recently, running a language model locally was beyond the reach of average consumers with smartphones. Now, thanks to model distillation techniques like those used in Deepseek R1, we're approaching a future where everyone can have their own personal, secure AI assistant.
The Implications Are Enormous
This democratization creates vast opportunities across nearly every field. Consider these emerging trends:
Content Creation
AI-assisted writing and editing
Image and video generation
Music composition and sound design
Business Operations
Automated customer service
Inventory management
Market analysis and forecasting
Professional Services
Legal document analysis
Medical diagnosis assistance
Financial planning and analysis
Personal Productivity
Email management
Schedule optimization
Research assistance
Why This Matters
The widespread interest in AI across professions indicates we're at a tipping point. The question is no longer whether AI will impact your field, but how quickly and dramatically it will transform it. That's why, regardless of your profession, the best time to start engaging with AI was yesterday. The second-best time is now.
This revolution will require continuous learning from all of us. It's one of the main reasons I started this blog – to help you navigate through the AI hype and find practical, valuable applications for your work and life.
3. The First Steps Are Often the Hardest (But They Don't Have to Be)
Overcoming Impostor Syndrome
Coming to Skills of Tomorrow, I experienced a touch of impostor syndrome - surely there were hundreds of people more competent than me with more valuable knowledge to share. While that's probably true (and why I encourage learning from multiple sources like Andrew Ng, the co-founder of Google Brain, Deeplearning.AI, and Coursera), I discovered that my practical experience from Allegro and Booking.com proved invaluable for those taking their first steps in this field.
Learning from Mistakes: A Real-World Example
Let me share one of my early mistakes as a Product Manager at Allegro. It’s a story about my first AI project - and a perfect example of what NOT to do.
We had this problem with product listings. Sellers would list the same iPhone with different names:
"iPhone 14 32GB Warsaw"
"iPhone 14 32 cheap!!!"
"New iPhone 14 32GB PL"
Our recommendation system saw these as different products. Our solution? Build a fancy AI system with Siamese neural networks! Sounds impressive, right?
Six months and countless meetings later, we had... nothing useful. Then one developer got fed up, spent a week building a simple text matching script, and boom - problem solved.
Why Smart People Make Dumb AI Decisions
I see this pattern everywhere:
Get excited about AI
Pick the most complex problem you can find
Try to solve it with the fanciest AI solution
Fail spectacularly
Finally do what you should've done first: start small
🎯 Quick Win Template: Want to avoid this trap? Here's your first AI project template:
Open ChatGPT
Take one repetitive task you did today (writing emails, summarizing documents, whatever)
Try to automate it
That's it. That's your first AI project.
"But what if I mess something up?"
Here's a secret: everyone messes up their first AI projects. The trick is to mess up small and cheap.
4. The AI Toolbox is Vast (And That's Both Good and Bad)
An Overwhelming Landscape
Reviewing the Skills of Tomorrow materials, I was amazed by the variety of AI tools and techniques presented by other speakers. Tools like AION by Franek Gerogiew and NotebookLM represent fantastic AI applications that anyone can start using. I was genuinely fascinated by how many participants began creating their first AI-generated images and videos.
Navigation Strategies
In the flood of new tools and models that promise to "change everything," it's crucial to maintain perspective:
Focus on Problems, Not Tools
Start with the business problem you're trying to solve
Choose tools based on specific needs, not hype
Remember that ChatGPT can handle many use cases effectively
Evaluation Framework
Does it solve a real problem?
Is it significantly better than existing solutions?
What's the learning curve vs. benefit ratio?
How reliable and sustainable is the tool?
Implementation Approach
Start with proven, mainstream tools
Test new tools in controlled environments
Build expertise gradually
Document what works and what doesn't
Common Pitfalls to Avoid
Tool Overload
Don't try to use every new AI tool
Avoid switching tools frequently
Focus on mastering core tools first
Feature Fixation
Don't get caught up in features you don't need
Prioritize reliability over cutting-edge capabilities
Consider the total cost of adoption
Integration Issues
Check compatibility with existing systems
Consider data security implications
Evaluate maintenance requirements
The Only AI Tools You Actually Need to Start
ChatGPT or Claude - for text and basic coding
Gemini (or CoPilot if you use Office) - for documents and spreadsheets
ONE specialized tool for your industry like image or voice generation
That's it. Really.
⚠️ Warning Signs You're In The Tool Trap:
You've signed up for more than 3 AI tools this month
You keep switching tools before mastering any
You're spending more time learning tools than solving problems
A Day in My AI Life
Here's how I actually use AI:
Morning:
✓ Email or Slack message drafts with Claude
✓ Meeting summaries with Gemini
✗ Ignored 5 "revolutionary" new AI tools
Afternoon:
✓ Strategy brainstorming with my "Head of Product" Claude assistant
✓ Dana analysis using Claude
✗ Resisted urge to try new "game-changing" AI platform
The point? Stick to basics until they don't work anymore.
5. The Human Side (Or Why Speaking to 4,000 People Changed My Mind About AI)
Let me tell you about the most nerve-wracking moment of Skills of Tomorrow: my first live webinar with 4,000 viewers. I was terrified. But something fascinating happened.
The Questions That Changed Everything
People weren't asking about:
Neural networks
Machine learning algorithms
Technical specifications
They asked about:
"How to convince my board?"
"How do I start?"
"What if I make a mistake?"
💡 Key Insight: The biggest barrier to AI adoption isn't technical - it's psychological.
What Actually Works
Based on feedback from AI adopters, here's what helps people get started:
The 15-Minute Rule
Try any AI tool for just 15 minutes
Pick one tiny task
Don't worry about "best practices"
Just experiment
The Copy-Paste Method
Find someone who solved a similar problem
Copy exactly what they did
Adjust only after it works
The Public Commitment
Tell your team you're trying AI
Share your failures
Celebrate small wins
What Now? (The Actually Useful Part)
Instead of giving you a generic "AI strategy framework," here's what I want you to do right now:
Open ChatGPT (or similar)
Paste this prompt:
Task: Help me identify ONE repetitive task in my work that you could help with. My role: [Your Job Title] Main daily activities: [List 3-4 Things You Do Every Day]
Try automating that ONE task
Reply to this post with what happened
My Challenge to You
Don't plan. Don't strategize. Don't wait for the perfect moment.
Try something today. Fail small. Learn fast.
Because here's what I learned from 20,000 Skills of Tomorrow participants: The people who succeed with AI aren't the smartest or most technical.
They're the ones who started.
PS: The Skills of Tomorrow organization was world-class - huge congratulations to Cezary Jaroni, Michał Domagała, and the entire Google team! Their professional approach to content creation and delivery made a significant difference in how the message was received.
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Absolutely loved this piece! The biggest challenge in AI adoption? Not the tech itself, it’s convincing people that SkyNet isn’t plotting world domination just yet.
That story about spending six months on a fancy AI solution, only to have it outperformed by a simple text-matching script? Yep, that one stings. AI isn’t some mystical force—it’s just really good at making us question our life choices.
Honestly, this article made AI adoption feel a lot less intimidating. Solid insights, great humor, and a much-needed reminder that the best way to start with AI… is to actually start.
This hits SO close to home! As someone who's been deep in the digital transformation trenches, that opening quote about "AI expert" made me laugh out loud... because aren't we ALL just experimenting and learning? 😅
The part about Poland's AI adoption really resonates with my e-commerce experience. You know what's fascinating? We often overthink and over-engineer AI solutions when simple automation could do the trick!
(Recently wrote about this exact challenge: https://thoughts.jock.pl/p/automation-guide-2025-ten-rules-when-to-automate)
That iPhone listing example? GOLD! 🎯 I've lived through similar situations... Like that time we spent months planning an "AI-powered" product recommendation engine, only to realize we hadn't even properly segmented our basic customer data! Sometimes the best AI solution is... no AI at all (yet).
But here's what REALLY got me thinking - that insight about psychological barriers being bigger than technical ones. In my years of implementing digital solutions across different industries, I've noticed something crucial: Teams don't resist technology... they resist UNCERTAINTY.
Here's my practical take on getting started:
1. Map the process you want to improve FIRST
2. Try solving it without AI (seriously!)
3. IF you still need AI, start tiny
4. Document everything - especially the failures!
That 15-minute rule? BRILLIANT! It's exactly how I approach any new digital tool or automation attempt. Because let's be honest - we've all been that person who spent weeks planning the "perfect" solution instead of just... trying something!
The most powerful line for me: "The people who succeed with AI aren't the smartest or most technical. They're the ones who started." This. THIS! In digital transformation, I've seen this pattern repeatedly - it's not about having all the answers, it's about being brave enough to experiment and learn.